Call for Entries for 2020 Australian Effie Awards
Now Open

Call for Entries 2020

The Communications Council has today announced the Call For Entries for the 2020 Australian Effie Awards is now open, with the closing date set for Thursday 16 April.

Now in their 12th consecutive year, the Effies celebrate the effectiveness of creative communications, recognising campaigns that can demonstrate outstanding measurable results.

Following an extensive review of the awards, a new ‘Challenger Brand’ category has been introduced this year. The new category recognises brands/businesses (smaller, existing, new, or emerging) that are making inroads against big, established market leaders, taking on ‘sleeping giants’ or moving into a new productive/service field beyond their current category and set of competitors to tackle a dominant market player.

In addition, the ‘Small Budget’ category has been split into ‘Micro Budget’ (campaigns with budgets under $100,000) and ‘Small Budget’ (campaigns with a total budget between $100,000 and $500,000).

Full details on the category changes can be found on the official entry page.

In all, there are 26 categories to enter. An entrant may select only one category from List A but there is no limit to how many categories are selected from List B for each campaign, as detailed below.

Only 1 category can be entered

Multiple Categories can be entered

A1. Retail/Etail
A2. Food, Confectionery & Snacks
A3. Beverages
A4. Other Consumer Goods
A5. Health and Wellbeing
A6. Financial Services
A7. Other Services
A8. Travel, Leisure & Media

A9. Government
A10. Not For Profit Organisations

B1. Best Smaller State Campaign
B2. Short Term Effects
B3. New Product or Service
B4. Small Budget
B5. Micro Budget

B6. Most Original Thinking
B7. Insight & Strategic Thinking
B8. Brand Value
B9. Return on Investment
B10. Long Term Effects
B11. Marketing Solutions Other Than Advertising
B12 Media-Led Idea or Media Partnership
B13. Shopper Marketing
B14. Use of Data
B15. Positive Change
B16. Challenger Brands


The Communications Council CEO, Tony Hale, said: “The Australian Effie Awards has become a major annual program for the marketing communications industry in Australia, providing both a showcase and a benchmark for excellence in the area that matters most to our clients – delivering results. The Australian Effies continues to evolve with the changing nature of marketing communications.”

An extended and final deadline of Thursday 30 April 2020 is available for those unable to meet the initial entry deadline of Thursday 16 April, though a late fee will be incurred. Round One judging will take place online from 9 to 12 June, with finalists announced on 24 June. Round Two Judging is set for 21 July.

All Effies winners will be announced at an awards dinner and presentation in Sydney on Thursday 3 September 2020.

The Communications Council would like to thank its Marquee Sponsor, Think TV, for its ongoing support which has been integral to the elevated status of the Effies. With its support we have been able to work with Peter Field and Rob Brittain to build our own Effies database. It is with enormous pride that we published our very first Effies report ‘Australian Advertising Effectiveness Rules’ in 2019, and our second report will be published in the latter part of 2020.

We would also like to thank our other sponsors AdStandards, Displayground, Google, KPMG, oOh!Media and UnLtd.

For more information about the Effies program and to enter visit the links below.

Register now  |  More Info




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