Call For Entries Open: Tuesday, 28 January 2020
Call For Entries Open:
Tuesday, 28 January 2020
On-Time Call For Entries Close:
Thursday, 16 April 2020
Extended & Final Deadline:
Thursday, 30 April 2020
Round 1 Online Judging:
Tuesday, 9 to Friday, 12 June 2020
Wednesday, 24 June 2020
Round 2 Judging:
Tuesday, 21 July 2020
Executive Judging Review:
Monday, 27 July 2020
Awards Dinner & Presentation:
Thursday, 3 September 2020
Advertising campaigns that ran in Australia during the period 1 April 2018 and 31 March 2020 are eligible for entry. Campaigns may have been introduced earlier but must have run during this period and have data relative to the qualifying time.
Previous entries that have WON are not eligible to re-enter unless there is completely new creative, new data from the current eligibility period and a completely new case entry.
Previous entries that have NOT previously been awarded may be re-entered in subsequent Effies provided it is a new entry based on new data that complies with the current eligibility period. The entry does not have to contain new creative work.
Previous winners of Long Term Effects and Brand Value can re-enter as long as:
- There is new creative
- The entry complies with the rules for that particular category i.e. B8. Brand Value or B10. Long Term Effects
- There must be a two-year gap from last entry
Categories & Changes in 2020
There are 26 categories to enter:
An entrant may select only one category for List A but there is no limit to how many categories are selected from List B per campaign.
Only 1 category can be entered
Food, Confectionery & Snacks
Other Consumer Goods
Health and Wellbeing
Travel, Leisure & Media
Not For Profit Organisations
Multiple Categories can be entered
Best Smaller State Campaign
Short Term Effects
New Product or Service
Most Original Thinking
Insight & Strategic Thinking
Return on Investment
Long Term Effects
Marketing Solutions Other Than Advertising
Media-Led Idea or Media Partnership
Use of Data
New Categories or Changes to Categories
This is an award for challenger brands/businesses - smaller, existing, new, or emerging:
- Making inroads against big, established leaders that have market dominance
- Taking on 'sleeping giants' or
- Moving into a new productive/service field beyond their current category and set of competitors to tackle a dominant leader
Entrants must detail the business challenge, the competitive landscape, and how the strategy was developed and implemented that drove the brand to succeed despite the odds. Entrants must clearly demonstrate that their brand/business was an underdog and challenging the competitor/s.
The most effective campaigns with a total budget between $100,000 - $500,000.
The most effective campaigns with budgets under $100,000.
Other Changes or Updates
Please ensure you use the correct entry form for the particular category you are entering.
There are different entry forms for:
- Not For Profit Organisations
- Most Original Thinking
- Brand Value
- Return on Investment
- Long Term Effects
- Media Led Ideas or Media Partnership
- Marketing Solutions Other Than Advertising
- Shopper Marketing
- Use of Data
- Insights & Strategic Thinking
- Positive Change
- Challenger Brands
All other categories use the General Entry Form.
Page Limits & Charts Graphs & Images
You have up to ten A4 pages to tell your story. You may use as little or as much space as you wish for each question, so long as your total written case does not exceed ten A4 pages. This does not include the instructions front page, media addendum or the authorisation back page.
Charts, Graphs and Images: use of these is strongly encouraged throughout or at the end of the form. Graphs and charts are additional to the ten A4 pages. Creative images must not exceed three A4 pages, which can also be additional to the written case.
The Communications Council Effectiveness Data Questionnaire - 2020
You are required to complete "The Communications Council Effectiveness Data Questionaire - 2020' that has been designed to collect data that may not have been included in the entry. This questionnaire will enable us to continue to develop a database for case history analysis and insights. All data will remain confidential and be aggregated so it is unable to be linked back to an individual entry. Completion of this questionnaire is compulsory.