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EFFIE 2016 Winners The Grand Effie The Effective Agency of the Year The Effective Advertiser of the Year Retail/Etail Beverages Other Consumer Goods Digitally Led Ideas Health and Wellbeing Financial Services Travel, Leisure and Media Return on Investment Short Term Effects Most Original Thinking New Product or Service Small Budget  > It's not you, it's your brain: encouraging young people to seek support for mental illness   #MyFamilyCan Government Not For Profit & Cause Related Marketing PR Led Campaign Food, Confectionery and Snacks Best State Campaign Insight & Strategic Thinking Use of Data Online Brands

Campaign: It's not you, it's your brain: encouraging young people to seek support for mental illness Client: Beyondblue Agency: J. Walter Thompson Melbourne Case study: View Advertisement: