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EFFIE 2016 Winners The Grand Effie The Effective Agency of the Year The Effective Advertiser of the Year Retail/Etail Beverages Other Consumer Goods Digitally Led Ideas Health and Wellbeing Financial Services Travel, Leisure and Media Return on Investment Short Term Effects Most Original Thinking New Product or Service  > Culture eats category for breakfast   Lucy the Robot   Next Generation Small Budget Government Not For Profit & Cause Related Marketing PR Led Campaign Food, Confectionery and Snacks Best State Campaign Insight & Strategic Thinking Use of Data Online Brands

Campaign: Culture eats category for breakfast Client: Westpac Agency: DDB Sydney Case study: View Advertisement: Sponsored by: The Monkeys Cobbler Click to go to sponsor's site