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EFFIE 2013 Winners The Grand Effie The Effective Agency of the Year Retail/Etail Food  > Shaking up the category and winning   Lambnesia - An 8 year old idea smashes all sales results records   Value which puts a McSmile on your face Beverages Other Consumer Goods Healthcare Financial Services Other Services Digital Platforms Travel, Leisure & Media Government, Corporate And Social Services Return on Investment Short Term Effects Most Original Thinking New Product or Service Small Budget Under $500,000 Small Budget $500k - $1 Million Best State Campaign

Campaign: Shaking up the category and winning Client: Hungry Jack's Agency: Clemenger BBDO Sydney View Advertisement: Sponsored by: emma Click to go to sponsor's site