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EFFIE 2012 Winners The Grand Effie The Effective Agency of the Year Retail/Etail Food Confectionery & Snacks Beverages Other Consumer Goods Financial Services Other Services Transformational Digital Business Platforms Travel, Leisure & Media Government, Corporate And Social Services Return on Investment Long Term Effects Short Term Effects Most Original Thinking New Product or Service  > The successful launch of Bupa and the creation of new market space   Jack’s Packs: How we pulled a rabbit out of our hat. Small Budget Under $500,000 Best State Campaign Multicultural/Indigenous

Campaign: The successful launch of Bupa and the creation of new market space Client: Bupa Australia Agency: Clemenger BBDO Melbourne Case study: View Advertisement: Sponsored by: OzTam Click to go to sponsor's site