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EFFIE 2009 Winners The Grand Effie Retail/Etail Food, Confectionary & Snacks   Category Winner  > Four'N Twenty Magic Salad Plate   'The D Word'   How do you like your Vegemite?   Wrigley's Extra: Waking A Sleeping Giant   How 'Warm Tinny' left a copy-cat competitor out in the cold   Lamb on Australia Day 2007 - 2009: Defying the law of Diminishing Returns Beverages – Alcoholic & Non-Alcoholic Other Consumer Goods Healthcare Consumer Services B2B Travel, Leisure & Media Government, Corporate And Social Services Return on Investment Long Term Effects Most Original Thinking New Product or Service Small Budget Best State Campaign Multicultural/Indigenous

Campaign: Four'N Twenty Magic Salad Plate Client: Patties Foods (Four'N Twenty) Agency: Clemenger BBDO Melbourne Case study: View Advertisement: Sponsored by: The Newspaper Works Click to go to sponsor's site